Case Study: a nutrition CPG brand client doubles incremental conversions with influencer marketing from Goodway Group

A nutrition CPG brand client doubles incremental conversions with influencer marketing from Goodway Group

A nutrition CPG brand client sought to increase awareness of its specialized products and effectively engage its target demographic within the competitive social media space. The challenge was to broaden its audience reach while still attracting potential customers who were likely to convert and become brand loyal. To address this, they partnered with vendor Goodway Group.

Goodway Group implemented a comprehensive strategy using robust influencer partnerships and paid social media efforts. This included the use of branded content, dark post ads, and targeted audience segments from influencers, facilitated through the TRIBE platform. The results were significant, with the influencer strategy doubling incremental conversions and reducing the cost per conversion by over 50% compared to a business-as-usual approach.