Case Study: Anytime Fitness surpasses lead goals with Goodway Group

Anytime Fitness surpasses lead goals with Goodway Group

Anytime Fitness aimed to drive new membership leads for its crucial New Year's promotion and surpass the previous year's performance. Goodway Group was engaged to execute an integrated digital media strategy to meet this challenge.

Goodway Group implemented a comprehensive campaign reaching prospects across Paid Social, Paid Search, Display, and CTV. The strategy included daily "war room" meetings for real-time optimizations. As a result, Goodway Group helped Anytime Fitness surpass its lead goal by 304%, achieve a 219% increase in year-over-year digital leads, and a 110% increase in walk-in leads.

Anytime Fitness