Case Study: Kubota Tractor Corporation boosts social campaign efficiency with Goodway Group

Kubota Tractor Corporation boosts social campaign efficiency with Goodway Group

Kubota Tractor Corporation partnered with vendor Goodway Group to enhance its paid social media campaign performance. The challenge involved managing a complex network of approximately 150 local dealer campaigns and continually seeking to push the boundaries of their success beyond existing client praise.

Goodway Group implemented Meta’s Conversions API (CAPI) and Advantage+ Audience to optimize the campaigns. For the local efforts, this integration was handled through Goodway’s infrastructure, easing the burden on dealers. The results were exceptional: a 53% reduction in cost per landing page view, a 75% increase in click-through rate, and a 143% surge in the landing page view rate for local campaigns. The national campaign also saw an 83% year-over-year decrease in cost-per-action, significantly exceeding expectations.

Kubota Tractor Corporation