Case Study: Kubota dealers achieve 22% more unit sales with Goodway Group's digital advertising

Kubota dealers achieve 22% more unit sales with Goodway Group's digital advertising

Kubota Tractor Corporation's network of dealers faced the challenge of marketing a diverse product line across numerous locations in a declining market. They needed sophisticated geotargeting down to the zip code level and multichannel digital strategies to maximize their marketing ROI amidst a competitive and complex advertising ecosystem. To address this, they partnered with vendor Goodway Group.

Goodway Group implemented hyper-targeted, multichannel campaigns utilizing programmatic advertising across search, social, CTV, display, and audio. This strategy provided the dealers with premium media buying and advanced targeting capabilities. The results were a 0.5% increase in year-over-year sales for participating dealers and a 22% increase in units sold, significantly outperforming non-participating dealers who saw a 4% sales decline during an overall 2% market downturn.