Case Study: TACORI Achieves 7.17 ROAS with Goodway Group

TACORI Achieves 7.17 ROAS with Goodway Group

Tacori, a leading luxury jeweler, partnered with Goodway Group to develop a holistic social media strategy for its bridal and fashion jewelry lines. The challenge was to craft a marketing approach that could address the distinct needs of each product line, as the bridal collection is sold through individual retailers while the fashion line is available for direct purchase on Tacori's website.

Goodway Group implemented a Facebook-focused strategy enriched with Tacori's first-party data. They created unique campaigns for different combinations of the customer journey, product line, audience, and creative. This solution exceeded all goals, decreasing the cost per landing page view for the bridal line by 25% year-over-year and achieving a remarkable 7.17 ROAS for the fashion line, an 18.5% increase over the target.

TACORI