Case Study: Anytime Fitness Rebuilds Gym Community and Boosts Leads with Goodway Group

Anytime Fitness Rebuilds Gym Community and Boosts Leads with Goodway Group

Anytime Fitness, a gym franchise with over 2,500 locations, needed to rebuild its community after pandemic-related closures forced its gyms to shut down. They partnered with vendor Goodway Group on a marketing strategy to address this challenge.

Goodway Group implemented a multi-channel digital campaign using programmatic CTV, video, audio, display, and social advertising. This strategy successfully drove thousands of leads at an efficient cost. The results were impressive, with a fall promotional campaign achieving a 128% increase in leads and a 94% improvement in cost per lead compared to the previous year.

Anytime Fitness