Case Study: Zendesk achieves stronger customer upgrades and daily analytics adoption with GoodData

Zendesk boosts customer upgrades with GoodData in 90 days

Zendesk, a customer service software company used by over 40,000 businesses, needed to provide its customers with advanced analytics to help them understand support interactions. Building this capability in-house would have required a significant architectural investment, so they sought a cloud-based partner to integrate analytics into their product and support their trial-to-pay monetization model. They chose to partner with the vendor GoodData.

GoodData built and seamlessly integrated the Advanced Analytics feature into Zendesk's UI within 90 days. This feature became the primary value add for Zendesk's premium plans and the number one reason their customers upgrade. The solution was a major success, with 80% of Plus and Enterprise customers using the analytics daily, which created a stickier product relationship and reduced churn.

Zendesk