Case Study: Havas Voyages achieves a 14% boost in Customer Relationship Score in 1 year with Goodays

How Havas Voyages Customized and Enhanced its Customer Relationship Score by 14% in 1 Year by Fusing Digital With Local

Havas Voyages, a premium travel brand operating through 177 agencies, needed to reinforce personalized customer relationships and unify local and digital feedback as the market shifted toward disintermediation. To capture post-visit insights across email, web, Google My Business and social channels, Havas Voyages partnered with Goodays to deploy a local feedback management platform.

Goodays delivered a fast-to-implement platform that unified channels, automated post-experience emails (33% response rate), and enabled agency-level, personalized replies within an average of 30 hours. The solution produced measurable results for Havas Voyages: 100% agency response rate, a +5% rise in client satisfaction and a +14% improvement in the customer relationship score (now 4.68/5) in one year.

Havas Voyages

Coline Ponsar

CRM Manager