Case Study: Éram improves NPS and wins back customers with Goodays

Éram improves NPS by 2+ points with Goodays

Éram, a French fashion retailer with 208 stores, sought to better understand and engage with its customers. They partnered with the vendor Goodays to gather and analyze customer feedback from both online and in-store purchases.

Using the Goodays platform to centralize feedback, Éram implemented a customer-centric approach. This included sharing insights across all departments and launching targeted corrective actions. As a result, Éram improved its Net Promoter Score by over 2 points and now successfully wins back 65% of dissatisfied customers upon first interaction.

Eram