Case Study: Courir achieves improved customer satisfaction and a 100% response rate with Goodays

Courir uses Critizr to manage local staff

Courir, a leading sneaker retailer in France, needed a way to continuously measure and improve customer experience across its store network and to better manage local staff. Goodays provided the Critizr customer feedback platform — including after-sales email collection, a Critizr back office, instant NPS measurement and monthly reporting — to capture feedback and drive a customer-centric approach at store level.

Goodays implemented Critizr across 215 Courir stores, combining feedback collection, processing and reporting with local staff training and variable pay tied to satisfaction metrics. The rollout delivered a 100% response rate, stronger local accountability, regular regional training and measurable improvements in service quality through instant NPS tracking and monthly insight reports.

Courir

Stéphane Cabon

Network Executive