Case Study: Blue Diamond achieves better customer interactions with Goodays

Blue Diamond Upgrade their Customer Interactions with Goodays

Blue Diamond, a garden centre business with 36 locations, wanted a better way to understand and act on customer feedback across both its retail and hospitality operations. Before working with Goodays, the team relied on simple web forms that didn’t provide the insight or speed needed to manage customer interactions in a more authentic, proactive way.

With Goodays’ customer experience management platform, Blue Diamond gained a 360° view of customer interactions, instant dashboards, and group-level store reporting. The result has been faster corrective action, improved operational processes, stronger store-level engagement, and healthier competition between locations, with a recent average monthly customer relationship score of 4.28/5 and a higher-than-average NPS score.

Blue Diamond

Peter Gibbons

Group Operations