Case Study: YouGov improves forecast accuracy and pipeline conversion with Gong

YouGov saves hours weekly and improves forecast accuracy with Gong

YouGov, a global market research firm, faced challenges in managing its long six- to twelve-month sales cycles and generating accurate forecasts for its Fortune 500 clients. With a fragmented sales process relying on disparate tools, the company needed a unified solution to improve pipeline visibility and equip its expanding US enterprise sales team with better insights for engaging high-level decision-makers.

By implementing the Gong Revenue AI Operating System, YouGov gained a single source of truth for its sales operations. Gong provided AI-driven insights into deal health, automated follow-up reminders, and analyzed successful outreach strategies. The solution drastically improved forecast accuracy, saved leaders hours each week, and helped the SDR team secure more meetings with global CMOs, ultimately boosting pipeline creation and conversion rates.

YouGov