Case Study: Pigment achieves higher win rates and flags $4M in at-risk pipeline with Gong

With Gong, Pigment flags $4M in at-risk pipeline and lifts win rates to highest levels since 2023

Pigment, a planning software provider, was challenged with scaling its sales organization while maintaining a competitive edge. To support messaging adoption, coaching, and forecasting, Pigment turned to Gong and its Revenue AI Platform.

Gong helped Pigment analyze customer conversations, track the impact of new messaging, and improve coaching with AI Tracker, Scorecards, and AI Deal Monitor. The results included Pigment’s highest win rates since 2023, over $4M in at-risk pipeline flagged, stronger forecasting accuracy, and a more collaborative sales culture.

Pigment

Nate Vogel

Head of Global Enablement