Case Study: Virgin Pulse achieves a 4x increase in top-of-funnel conversions with Gong

Virgin Pulse used Gong to achieve a 4x jump in its top-of-funnel conversions (in this economy!)

Virgin Pulse, the world’s leading digital-first health and wellbeing company, needed to scale its sales efforts during economic uncertainty and a hiring freeze. With Gong, the team aimed to improve coaching, reduce reliance on manager time, and better understand what was happening across the sales pipeline.

Virgin Pulse rolled out Gong across sales and then expanded it to customer success, product, marketing, and other teams to capture and analyze customer interactions in real time. With Gong, the company saw a nearly 4x increase in top-of-funnel conversions, 30% more revenue year over year from Gong users, and a 33% reduction in onboarding time, cutting ramp from 6 months to 4 months.

Virgin Pulse

John Burke

Senior Leader for Solutions Consulting