Case Study: Tray.ai achieves a 40% increase in booked meetings with Gong

Tray.io Increases Booked Meetings By 40% Using Gong

Tray.ai, an automation software company, faced low MQL-to-SQL conversion and inconsistent SDR messaging across a business unit. To diagnose the problem they turned to Gong, using Gong’s conversation intelligence and recorded SDR calls to surface what reps were actually saying and where the pitch failed to convey value.

Using insights from Gong, Tray.ai’s leaders standardized messaging, rolled out new training within 48 hours, and used Gong to verify adoption across the team. The result was a measurable 40% increase in booked meetings, demonstrating the impact of Gong-enabled coaching and process alignment.

Tray.ai

David Hershenson

Director of Sales Development and Productivity