Case Study: TouchBistro achieves dramatic lift in lead-to-opportunity conversion and improved rep attainment with Gong

Touchbistro Gains Next Level Sales Insights With Deal Intelligence

TouchBistro, a Toronto-based restaurant software company with 500+ employees, was facing a “black box of selling” with little clarity on what worked in their sales process. Seeking better coaching and an AI-driven way to surface trends in calls, VP of Sales Paul Snelson selected Gong for a coaching-first approach, leveraging Gong features like trackers, topics, libraries and its Deal Intelligence product.

Gong provided pipeline visibility and deal-level insights that enabled more effective coaching and clearer sales priorities. By using Gong’s Deal Intelligence and related tools, TouchBistro achieved a dramatic lift in their lead-to-opportunity conversion rate and saw consistent improvement in rep attainment rates, giving sales managers “next level” insight into pipeline and activities.

TouchBistro

Paul Snelson

Vice President, Sales