Case Study: TouchBistro achieves 10% higher close rates and 12% boost in lead-to-opportunity conversions with Gong

This VP Sales Increased Close Rates 10% Across 70 Reps

TouchBistro, the #1 iPad POS for restaurants based in Toronto, faced a puzzling gap: abundant inbound leads but weak close rates and poor lead-to-opportunity conversion across a 70-rep sales team. VP Sales Paul Snelson couldn’t see what was happening inside reps’ conversations, and manual call reviews were time‑consuming and unscalable.

TouchBistro connected Gong (Gong.io) to RingCentral to apply conversation‑intelligence, profile top performers, and build a repeatable call structure used in targeted coaching. Gong’s insights drove a +10% increase in close rates across account executives, a +12% lift in SDR lead‑to‑opportunity conversion, faster quota attainment for struggling reps, and dozens of turnaround wins.

TouchBistro

Paul Snelson

Vice President, Sales