Case Study: Influitive achieves better sales productivity and retention with Gong

There and Back Again Why Influitive Returned to Gong

Influitive, a SaaS advocate-marketing company, moved away from Gong and quickly found they had lost key features and visibility across the sales cycle. The team struggled with deal management, searching calls, and gaining the insights they needed to manage pipeline, retention, and new product selling effectively.

Influitive returned to Gong to regain a full view of customer-facing activity, using its deal management, analytics, call search, and coaching capabilities. With Gong, the team improved productivity, tracked adoption of new training and product messaging, and gained direct insight into pipeline risk and customer feedback—helping them get back on track toward sales and retention goals within just a few months.

Influitive

Jon Erskine

Senior Director of Account Management and Growth