Case Study: Nasdaq achieves more accurate forecasting and stronger revenue growth with Gong

The future of Fintech Nasdaq uses Gong to make bullish bets

Nasdaq, a global financial markets and corporate services company, was working to become more customer-centric and needed a better way to understand client needs, improve team effectiveness, and make more accurate forecasts. Before using Gong, Nasdaq relied on incomplete CRM notes and subjective rep updates, which made decision-making and pipeline planning less reliable.

Gong implemented its AI-powered conversation intelligence platform, including Smart Trackers, to capture customer interactions, surface insights, and share them across sales, product, and customer success teams. With Gong, Nasdaq improved alignment across global teams, strengthened coaching and feedback, and gained more confidence in monthly and quarterly forecasts—ultimately helping the company close deals faster and drive stronger revenue growth.

Nasdaq

Jeff Thomas

Executive Vice President