Case Study: Sprout Social achieves 40% higher sales methodology adoption and 51% more closed‑won deals with Gong

Sprout Social creates a customer-first culture using Gong

Sprout Social, a Chicago-based social media management platform, needed more than basic call recording — it wanted a scalable, data-driven way to measure whether sales training was being adopted, improve deal execution, and create a seamless experience for prospects and customers. To get those insights, Sprout Social turned to Gong’s conversation intelligence and deal-execution capabilities.

Gong implemented conversation trackers, real-time coaching, and deal-health dashboards that aligned SDRs, AEs, onboarding, and CSMs around customer needs and product feedback. As a result, Sprout Social achieved a 40% increase in sales methodology adoption on discovery calls and a 51% average gain in closed-won percentage, while gaining clearer pipeline visibility and faster, more consistent handoffs.

Sprout Social

Marshall Hamilton

Director of Sales Strategy