Case Study: simPRO achieves hybrid sales enablement and global alignment with Gong

simPRO Empowers Hybrid Sales and a Culture of Accountability in a Global Workforce

simPRO, a cloud-based service, project, and maintenance management platform used by more than 6,000 trade and construction companies, faced a sudden shift to remote selling and a move from geographic to functional teams during COVID-19. To gain visibility into the new remote sales process and support a global restructuring, simPRO adopted Gong — using Gong’s deal dashboard, call library, and conversational AI to capture and analyze customer interactions.

Gong’s recordings and AI-driven dashboards enabled simPRO to coach reps, standardize a repeatable remote sales process, and speed onboarding. As a result, the US team doubled its sales this quarter, all sales leaders are within 5% of monthly forecasts, more new hires hit targets within their first quarter (with four-week onboarding to self-directed learning), and simPRO created a Revenue Operations role to turn Gong insights into executive action — improving collaboration and accountability across the global workforce.

Simpro

Ricky Sevta

Global Chief Revenue Officer