Gong
135 Case Studies
A Gong Case Study
Ottimate, a restaurant accounts payable company known for a complex sales motion, needed to improve onboarding and shorten ramp-up time for new sales reps. Before using Gong, it often took 6 to 12 months for reps to become fully effective, and managers spent hours manually reviewing calls and notes.
By implementing Gong, Ottimate was able to focus call reviews on the most relevant moments and use call data to uncover customer needs. The result was a dramatic reduction in ramp-up time from months to just a few weeks, plus a major product insight: buyers mentioned a missing “expense reporting” feature in 726 of 900 calls, helping shape the company’s product roadmap.
Greg Alpatov
Director of Sales