Case Study: Mirakl accelerates ramp time and unlocks new revenue with Gong

Mirakl accelerates AE ramp times and time-to-first-deal with Gong

Mirakl, an e-commerce company operating as an intelligent commerce platform, faced challenges scaling its European sales strategies into the U.S. market. They struggled to identify product gaps, streamline global onboarding, and understand evolving customer needs without AI-powered field listening. To address this, Mirakl implemented the Gong Revenue AI Operating System.

Using Gong's AI features like the AI Tracker and AI Briefer, Mirakl transformed customer conversations into actionable insights. This enabled data-driven coaching, accelerated sales rep ramp times, and shortened the time to first deal. The solution also identified a critical product opportunity in the U.S. market, which led to the creation of a new revenue stream. Gong became a cornerstone of Mirakl's global enablement strategy, supporting expansion and improving cross-functional collaboration.

Mirakl