Gong
135 Case Studies
A Gong Case Study
Piano, a rapidly scaling global software company, needed a more reliable way to forecast revenue and manage pipeline data that was scattered across Salesforce, spreadsheets, Slack, and other tools. The company turned to Gong, starting with Gong Conversation Intelligence and later adding Gong Forecast, to improve sales process consistency, coaching, and forecast confidence.
Gong helped Piano centralize revenue data, capture customer interactions, and use AI-driven deal insights to spot risk and guide weekly forecast calls from a single screen. With Gong, Piano raised forecast accuracy to 90%, closed a multimillion-dollar gap in projections, and reclaimed five hours per week for the RevOps team.
Peter Lastowski
VP of Revenue Operations