Gong
135 Case Studies
A Gong Case Study
Tebra, a growing cloud-based medical technology company, faced a widening demo bottleneck and slow new-hire ramp: three sales engineers were doing most product demos, creating scheduling backlogs, longer sales cycles, and lower AE close rates when reps ran demos themselves. To solve this, Tebra turned to Gong and its conversation intelligence platform to gain visibility into demo execution and accelerate onboarding.
Gong recorded, transcribed, and analyzed demos so managers could coach at scale, create “highlight reel” libraries for new hires, and remove most sales-engineer involvement without hurting demo quality. Within 90 days Gong helped Tebra increase close rates by 30%, shorten onboarding ramp time by 20%, and cut the sales cycle in half (reducing required sales engineers from three to one).
Drew Hamilton
Chief Sales Officer