Case Study: impact.com accelerates rep onboarding and improves sales coaching with Gong

Impact Cultivates A Sales Culture Of Collaboration And Improvement

impact.com, a Santa Barbara–based partnership software company, needed greater transparency into how sales reps conducted phone calls to improve onboarding, accelerate ramp time for new hires, and strengthen ongoing coaching. To address this, impact.com implemented Gong to capture and analyze sales conversations and surface coaching opportunities.

Using Gong, impact.com built call libraries, applied Gong’s data and analytics to prioritize coaching, and provided targeted feedback that clarified customer needs and individual improvement areas. Gong enabled faster onboarding and more effective, data-driven coaching—helping reps become more self-reflective and continuously improve their performance.

impact.com