Case Study: Wisely achieves full pipeline visibility and a scalable, data-driven sales organization with Gong

I Build a Sales Team Like I’d Build a House From the Ground Up

Wisely, a fast‑growing custom software and IT services company headquartered in Ann Arbor, faced inconsistent messaging and limited visibility because its predominantly remote sales team couldn’t learn from or monitor calls. To fix this, Wisely’s new VP of Sales prioritized Gong’s conversation‑intelligence platform to capture calls, surface real‑time insights, and standardize sales process and coaching across the organization.

Gong delivered immediate pipeline visibility (within a week), dashboards and call libraries that scaled onboarding and peer learning, and trackers that enforced consistent next steps. The platform freed up roughly 4–5 hours a week for leadership, improved forecasting and coaching, supported headcount growth into the mid‑twenties, and helped drive company performance (Q2 was the company’s second‑best quarter, with Q3 strong and Q4 projected to be the best), enabling Wisely to operate in a more predictable, data‑driven way.

Wisely