Case Study: Tinuiti achieves 50% more recurring revenue from cross-selling with Gong

How Tinuiti used Gong to close 50% more recurring revenue from cross-selling

Tinuiti, a digital advertising agency serving brands across the Triopoly and other platforms, needed a better way to capture, search, and use sales information across a long, complex sales cycle. Before using Gong, much of its coaching and account insight was manual, making it hard to compare reps, spot risks, and identify new revenue opportunities.

Using Gong’s conversation intelligence platform, including Gong Trackers and Analytics, Tinuiti expanded usage beyond Sales to Client Strategy to surface at-risk clients and cross-sell opportunities, improve coaching, and streamline handoffs. The result was a 50% increase in recurring revenue from cross-selling year-to-date versus the prior year, along with faster coaching, better collaboration, and more efficient call review.

Tinuiti

Jesse Eisenberg

Chief Commercial Officer