Case Study: DataRails achieves 300% ARR growth with Gong

How the Datarails team used Gong to develop a whopping 300% increase in ARR

DataRails, a fast-growing FP&A software company, needed a way to stand out in a crowded market, build brand awareness, and make a traditionally dry topic feel engaging. Using Gong, DataRails’s marketing team listened to customer conversations to uncover the real language, pain points, and emotions of FP&A professionals, then turned those insights into content that would resonate with their audience.

With Gong, DataRails launched campaigns like “Hollywood Stars Narrate FP&A Struggles” and “Not a Clone,” using real customer dialogue to inspire viral, customer-focused marketing. The results were strong: the Hollywood Stars campaign generated more than 150 likes, shares, and reshares, earned trade media coverage and 15 opportunities, and helped DataRails grow ARR by 300% in a year. Gong’s insights also helped the team spot new trends, improve products, and stay ahead of competitors.

DataRails

Jonathan Marciano

Director of Communications