Case Study: TaxJar achieves maximized opportunities and an optimized remote sales process with Gong

How Taxjar Uses Gong To Make The Most Out Of Every Opportunity

TaxJar, an eCommerce tax software company (headquartered in Woburn, MA, founded 2013, 150+ employees), faced a sharp drop in inbound leads during the 2020 pandemic and needed to make the most of every sales interaction. To address that challenge they deployed Gong.

Gong’s conversation intelligence enabled TaxJar to optimize its sales process and methodology, correct rep mistakes, and effectively manage and grow a fully remote sales team. Using Gong, TaxJar ensured reps made the most of limited “at bats,” supervised teams of roughly 10–14 sellers more effectively, and sustained sales performance despite shifting market conditions.

TaxJar

Matthew Grattan

VP of Sales & Account Management