Case Study: Stansberry Research achieves higher win rates and smarter sales coaching with Gong

How Stansberry Research finally got the info it needed

Stansberry Research needed more than call recordings — it needed timely, actionable conversation analytics to sharpen sales strategy, coaching, and deal execution. Drowning in information, the team lacked a platform that could surface opportunities and generate usable call reports at the moments that mattered, so they adopted Gong for its conversation intelligence and call analytics.

Using Gong’s recordings, automatic insights, trackers and topics, Stansberry built dashboards, enabled peer-to-peer and self-coaching, and reduced one‑on‑one time while surfacing real‑time deal signals. Gong-powered interventions let managers fix performance in minutes (one rep went from off‑pace to beating campaign numbers by “two or three orders”), success rates have skyrocketed, and Gong’s data now drives predictive models and cross‑department decision making.

Stansberry Research

Nicholas Giro

Managing Director, Sales & Member Services