Case Study: SpotOn achieves 16% higher win rates with Gong

How SpotOn increased win rates by 16% through productivity gains

SpotOn, a point-of-sale technology and software provider for SMBs with a focus on restaurants, needed to build an effective inside sales engine from scratch while improving engagement workflows, pipeline management, and forecast reliability. The company turned to Gong and its Revenue Intelligence Platform to help its newly formed inside sales team become more productive and data-driven.

With Gong, SpotOn automated call summaries and personalized follow-up emails, used Smart Trackers and conversation insights to coach reps, and improved pipeline prioritization and forecasting. The results included a 16% increase in win rates, a 30% increase in revenue per rep, 95% forecast accuracy, a 60% reduction in new-hire onboarding time, and 30% more opportunities at the top of the funnel.

SpotOn

Matt McGonegle

Director of Inside Sales