Case Study: SoftServe achieves stronger team alignment and productivity with Gong

How SoftServe Used Gong to Adapt and Align Their Teams

SoftServe, a digital consulting company, needed to make its complex, collaborative sales process more seamless and improve alignment across pre-sales, sales, and delivery teams. The company also wanted better visibility into real customer conversations and team performance so it could identify gaps, coach more effectively, and do more with limited resources.

Using Gong, SoftServe gained real-time insights into calls, deal activity, and team trends, which helped them uncover misalignment, create a dedicated delivery enablement role, and share trend reports with new hires and leaders. Gong also helped the team save time, improve productivity, and make faster decisions with accurate deal visibility and customer feedback, enabling SoftServe to pivot more quickly and support revenue teams more effectively.

SoftServe

Chris Cassarino

AVP, Global Lead of Business Development