Gong
135 Case Studies
A Gong Case Study
Showpad, an AI-powered enablement platform for revenue teams, wanted a more data-driven way to launch new initiatives and understand how changes in pricing, packaging, and messaging were affecting buyer engagement and pipeline. To solve this, Showpad turned to Gong’s Revenue AI OS and its integration with Showpad to gain clearer visibility into customer interactions, seller behavior, and coaching needs.
With Gong, Showpad pushed enablement events into deal timelines, improved visibility into engagement, and used AI insights for coaching, forecasting, and pipeline reviews. The result was stronger seller performance, more sellers hitting quota, and better forecast accuracy, with Showpad reporting more predictable revenue and a clearer link between enablement activities and business outcomes.
Vanessa Metcalf
VP of Global Revenue Enablement