Case Study: Rapid7 achieves higher win rates and increased sales productivity with Gong

How Rapid7 secured an increase in win rates using Gong

Rapid7, a Boston-based cybersecurity firm with 2,000+ employees, faced a problem: most customer interactions lived in phone and web meetings, and insights were anecdotal, distorted, and hard to act on. To capture an objective “voice of the customer” and scale coaching, Rapid7 implemented Gong’s revenue intelligence platform to automatically record and analyze conversations.

Gong’s AI-powered platform gave Rapid7 searchable call libraries, onboarding and coaching tools, and deal-level insights (e.g., top performers discuss the full platform 80% more, multi-threaded deals win more, email velocity predicts close likelihood). As a result of Gong, Rapid7 saw increased BDR/SDR productivity, a larger qualified pipeline, higher win rates, and an astonishing 99% global adoption—freeing managers to focus on strategic deals and accelerating revenue execution.

Rapid7

Alex Page

Sr. Director of Sales