Case Study: Zappi achieves focused forecasting and pipeline clarity with Gong

How Gong Helps Zappi Focus And Forecast During An Uncertain Time

Zappi, a London-based consumer testing company, faced acute forecasting and deal-prioritization challenges when the 2020 pandemic upended the market. To quickly understand pipeline health and focus on the right opportunities, Zappi adopted Gong and its Deal Intelligence capabilities.

Gong enabled Zappi to rapidly “give their pipeline a haircut,” removing misleading signals (“happy ears”) and prioritizing the most impactful deals far faster than manual CRM exports or one-off outreach. By quarter-end, Gong delivered the clarity Zappi needed to coach reps, focus resources, and improve forecasting and deal prioritization across the business.

Zappi

Ryan Barry

Chief Revenue Officer