Case Study: Babbel achieves multilingual sales coaching and full deal visibility with Gong

How gong helps babbel’s multilingual sales team achieve their goals

Babbel, the consumer-focused language learning app, launched its B2B sales team in 2021 and needed a way to help a multilingual, Europe-based salesforce communicate, coach, and gain visibility into deals. Babbel turned to Gong to support onboarding, deal understanding, and consistent collaboration across different countries and languages.

Gong gave Babbel deal boards, call recordings, and real-time visibility so leaders could coach reps across language barriers and track pipeline risk more effectively. The result was smoother handovers, better self-awareness for reps, stronger onboarding, and more consistent sales execution; Babbel said Gong helped its growing team scale without losing consistency and made it easier to understand customers and deals in any market.

Babbel

Lindsay Lydon

Head of B2B Sales, EMEA