Case Study: Proposify cuts forecasting time by 25% with Gong

How Gong Helped Proposify Cut Their Sales Cycle In Half

Proposify, a proposal software company, struggled with forecasting because deal information was scattered across multiple tools and reps were relying on gut feel instead of clear data. After moving from Chorus to Gong, the team used Gong Dealboard and Gong Forecast to get a single, integrated view of each opportunity and improve forecasting and coaching.

Gong helped Proposify centralize pipeline data, clarify forecast categories, and align reps, managers, and leadership around the same numbers. The result was a 25% reduction in time spent reviewing pipeline, plus a 2.5-week shorter sales cycle and an increase in close rate from 23% to 30%.

Proposify

Scott Tower

Manager of Customer Growth