Case Study: Mintel achieves a 34% increase in win rates with Gong

How Gong helped Mintel increase win rates by 34%

Mintel, a global market-research leader with more than 6,000 clients, needed a single, data-driven way to surface patterns in customer calls, standardize feedback, and improve win rates. They brought in Gong’s conversation intelligence and call-recording analytics to provide objective, trackable insights and enable more effective remote coaching across sales and client success teams.

With Gong, Mintel created a coaching culture, used Deal Boards and shareable call snippets to prioritize and accelerate deals, and uncovered that multi-threading to four contacts materially improves outcomes. Those changes — plus Gong’s automated alerts for lagging deals and weak multi-threading — produced measurable results: a 34% increase in win rates, faster pipeline velocity, and more consistent, efficient customer care.

Mintel

Josh Morgan

Head of Sales Enablement