Case Study: Culture Amp achieves faster market insight and improved deal velocity with Gong

How Gong Helped Culture Amp Stay Ahead of Market Trends

Culture Amp, an employee experience platform, needed a better way to understand shifting customer needs, align teams, and improve sales execution as market trends evolved. Using Gong’s call recordings, coaching, and search capabilities, the company gained clearer insight into the voice of the customer and could quickly identify issues like incomplete next steps on sales calls.

Gong helped Culture Amp act faster on feedback, coach reps more effectively, and get marketing, product, sales, and customer success aligned around the same facts. By using Gong analytics to track “next steps” usage over time, Culture Amp improved deal velocity and created a more efficient coaching process, all while staying ahead of changing market demands.

Culture Amp

Simon Kirk

VP Revenue Enablement