Case Study: Pigment achieves better cross-team alignment and customer insight with Gong

How gong got every pigment department on the same team

Pigment, a fast-growing business planning platform for Finance, Sales, and HR teams, needed a better way for its departments to share customer insights and stay aligned as the company scaled. Before using Gong, teams wasted time collecting information separately and struggled to turn customer feedback into clear business decisions.

Gong implemented a shared platform for call and demo review, giving Pigment a single source of truth across Sales, Marketing, Product, Customer Success, and BDR teams. The result was faster execution, better cross-functional transparency, stronger messaging validation, and improved onboarding; Pigment also saw a direct correlation between Gong usage in new hires’ first 90 days and stronger performance, with faster learning and above-expectation delivery.

Pigment

Julien Lesaicherre

Head of Business