Case Study: Crayon achieves 66% faster forecasting calls with Gong

How Gong Forecast helps Crayon create accurate and reliable forecasting

Crayon, the competitive intelligence software leader, needed a better way to forecast sales accurately and understand what was really happening in deals. After moving away from Google Sheets and scattered inputs, the team adopted Gong Forecast from Gong to create a single source of truth for pipeline visibility, coaching, and competitive selling.

With Gong, Crayon centralized forecasting in one dashboard, surfaced deal risks and competitor activity, and improved alignment across sales teams. The result was a 66% reduction in time spent on forecasting calls, with weekly forecast meetings cut from about an hour to 20 minutes. Gong also helped Crayon sharpen win-loss analysis, improve coaching, and feed customer feedback into product planning.

Crayon

Jonah Lopin

Founder and CEO