Case Study: Drip achieves more accurate forecasts and higher close rates with Gong

How Gong Enables Drip To “see What’s Going On” And Close More Deals

Drip, an ecommerce CRM company, was struggling with spotty CRM data and subjective anecdotes that left sales leaders unsure which deals or reps needed attention — forecasting accuracy was poor and deals too often slipped or were lost. To address this, Drip implemented Gong’s Deal Intelligence.

Gong gave Drip a holistic, real-time view of every interaction (calls, web conferences, email), enabling managers to see deal velocity per rep, proactively identify at-risk deals, scale coaching, and replicate top closers. As a result, Drip improved forecast accuracy, reduced surprise slipped/lost deals, accelerated new-rep ramp, and closed more deals — making Gong mission‑critical to their sales operation.

Drip

Geoff Prince

Director of Sales