Case Study: Funnel achieves 76% higher messaging adoption with Gong

How funnel increased messaging adoption by 76% across global teams with gong

Funnel, a global Marketing Data Hub with teams across Stockholm, Boston, Dublin, and Australia, needed a better way to standardize and drive adoption of new sales messaging across distributed teams and multiple languages. The company turned to Gong, using its platform to help track and improve the rollout of this strategic initiative.

Gong implemented the Initiatives board, Smart Trackers, and Scorecards to monitor adoption in real time, gamify participation, and surface insights across calls and teams. The result was a 76% increase in calls mentioning the new messaging in just one month across 1,000+ customer interactions, helping Funnel align global teams and make messaging top of mind across the revenue organization.

Funnel

Katie McCullagh

Global Sales Enablement Manager