Case Study: Filtered achieves a 62% increase in ACV with Gong

How Filtered increased its ACV by 62%

Filtered, a London-based digital learning software company, needed a way to coach reps, improve forecasting, and get more from its pipeline as it scaled. To solve that challenge, Filtered adopted Gong’s Revenue Intelligence platform to record calls, surface objective insights, and drive more data-driven coaching and deal reviews.

Gong helped Filtered institutionalize collaborative coaching, uncover repeatable winning behaviors, and extract market intelligence that informed a new product launch. The impact was measurable: ACV for Filtered’s flagship product increased by 62%, the new product accounted for 20% of revenue in its first year, and its sales cycle was reduced by two months — alongside clearer pipeline visibility and faster rep ramp.

Filtered

Vinit Patel

Co-founder and COO