Case Study: Corporate Traveler streamlines the customer journey and boosts sales efficiency 20% with Gong

How Corporate Traveler uses Gong to refine their customer journey

Corporate Traveler, the corporate travel specialist behind the melon online booking platform, struggled with knowledge loss and duplicated handovers in its customer journey: clients were passed twice (sales → onboarding → permanent CSM), CS teams largely tracked work in Excel, and customers frequently had to repeat information. To create a single source of truth and improve adoption and retention, Corporate Traveler implemented Gong.

Gong provided recorded and transcribed calls, keyword search, trackers and call categorization to enable smoother handovers, peer-to-peer learning, and a true voice-of-the-customer. As a result, 100% of Corporate Traveler’s CSMs now use Gong, the average number of calls reviewed per CSM more than doubled, and alignment driven by Gong helped increase sales efficiency by 20%, while reducing repeat storytelling and improving customer experience.

Corporate Traveler

Ben Hobbs

VP of Customer Success