Case Study: BlueGrace Logistics achieves an 88% lift in reply rates with Gong Engage

How BlueGrace’s reps got an 88% lift in reply rates using Gong Engage

BlueGrace Logistics, a logistics technology and freight management company, was struggling with fragmented legacy sales tools, low-quality outreach, limited personalization, and poor visibility into rep performance and pipeline health. The team needed a better way to unify sales workflows and improve engagement, and turned to Gong Engage from Gong.

Gong implemented a unified sales engagement platform that consolidated BlueGrace’s people, data, and workflows into one system for outreach, planning, coaching, and pipeline management. As a result, reply rates rose from 16% to 30%—an 88% lift—while reps also executed 52% more calls and emails and touched 49% more accounts, helping BlueGrace grow and hire even in a challenging market.

BlueGrace Logistics

Bryce Williford

SVP of Sales