Case Study: Auvik scales data-driven sales coaching and increases top performers with Gong

How auvik created its a-team with gong

Auvik, a Waterloo-based provider of cloud-based network management for MSPs, struggled to scale rep coaching as it entered hyper-growth. Sales SVP Rob Auld had limited visibility into the quantity and quality of manager coaching and team interactions, making it hard to identify and support key deals and develop A‑players—so Auvik turned to Gong, using Gong’s Deal Intelligence/Gong.io capabilities to gain the missing data and context.

Gong deployed deal and conversation intelligence that alerts managers to risky late-stage interactions, ties insights to CRM events, and measures coaching quantity and quality so managers can use daily scorecards and coach in the moment. As a result, Gong helped Auvik standardize coaching, improve forecasting and deal success, turn B‑ and C‑level reps into A‑level performers, and increase the number of top performers while enabling product and tech teams to act on customer feedback.

Auvik

Rob Auld

SVP Sales