Case Study: Andela achieves a 33% shorter sales cycle with Gong

How andela’s enablement team brought lessons from a football pitch into their sales pitch

Andela, a global talent marketplace connecting organizations with technologists in emerging markets, needed to improve remote sales onboarding, close knowledge gaps, and adapt to a rapidly changing sales process. Its newer sales team was struggling with slower ramp times, longer sales cycles, and inconsistent messaging, so Andela turned to Gong to gain better visibility into customer interactions and support sales enablement.

With Gong, Andela built call libraries, certifications, coaching programs, and data-driven trackers to improve rep training and manager feedback. The results were strong: agenda setting on calls rose from 17% to 49%, certification scores improved from 3/5 to 4/5, SDR ramp time was cut by 50%, AE time to ROI dropped to 12 weeks, and Andela shortened its sales cycle by 33% with Gong.

Andela

Kieran Smith

Past Senior Manager of Revenue Enablement