Case Study: ADP achieves higher enterprise win rates and increased ACLV with Gong

How ADP boosted its enterprise win rate and increased ACLV with Gong

ADP, a global human capital management company, needed to streamline sales workflows and adapt to a changing buyer journey while improving enterprise deal performance. Using Gong’s Revenue Intelligence Platform, ADP looked to give sales teams better visibility into customer conversations and more effective coaching across its revenue organization.

With Gong, ADP centralized call insights, AI-generated summaries, deal tracking, and prioritized next steps to improve rep productivity and manager coaching. The result was a higher enterprise win rate and a jump in ACLV, with ADP noting that reps and leaders using Gong won more enterprise deals and spent less time manually reviewing calls, while cross-team collaboration improved client continuity and surfaced risks earlier.

ADP

Matt McBreen

VP of Sales Enablement